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White rules auto market, followed by silver, grey
Experts claim that colour plays a significant role in car sales across the world, including at the time of resale. White and silver cars promise the maximum returns.
Updated : Dec 09, 2017, 06:55 AM IST
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Colours play an important role in picking a car and white seems to lead the pack. According to an automobile trends report released by Droom, white is the most demanded colour and gets preferential treatment across segments including SUVs, sedans and luxury cars.
As per the report, white cars see sales of 46 per cent, followed by silver and grey at 20 and 11 per cent respectively. Red, black and orange make up for around 5 per cent of the demand each. Beige stands at 3 per cent and blue and brown each stand at 2 per cent.
Experts claim that colour plays a significant role in car sales across the world, including at the time of resale. White and silver cars promise the maximum returns.
According to a study by marketing information services firm JD Power, northern states of India are biased towards white with 66 per cent of car buyers choosing it. South India picks white 34 per cent. West and south markets were found to be slightly more experimental with colour choices with colours like red and maroon forming about 13 per cent of the sales.
However, industry analysts believe the conventional patterns related to choice of colours are set to change with more women entering the market. Female buyers of cars stand at about 10 to 12 per cent currently. Women have been found to be more biased towards brighter shades.
Drive in, Drive Out to open today
The two-day DNA Auto Show-Drive in, Drive Out will be inaugurated on Saturday by Santosh Verma, co-founder and director of My Eco Energy at the NSE Hall number 5 off Western Express Highway in Goregaon East.
You will get a chance to see and buy top carmakers’ popular models and superbikes with exciting offers. Don’t forget to pick up some cool car accessories too.
The DNA Auto Show will also offer a vintage car show courtesy Vintage & Classic Car Club of India and WIAA (cars owned by Nitin Dossa) and a peek into the future with Students of Veermata Jijabai Technical Institute presenting their work.
