'Elizabeth Ekadashi' posters bring minimalism to Marathi cinema

The minimalist posters of Elizabeth Ekadashi, the latest Marathi film produced by Essel Vision and directed by acclaimed director Paresh Mokashi, have been raising the curiosity of many. 

Releasing commercially on November 14, 2014 - which also happens to be children's day - Elizabeth Ekadashi has also been selected as the opening film of 'Indian Panorama' at perhaps Indian cinema's most revered film festival, The International Film Festival of India (IFFI).  

Speaking to dna, Nikhil Sane, the business head of Essel Vision, said, "Elizabeth Ekadashi is a film of a different genre altogether, and so the posters too had to match the ethos of the film." He added that the film has emotions, purity and of course children, and has to be promoted with its own sanctity.

With a quirky title such as 'Elizabeth Ekadashi' the minimalist posters only add to the appeal of the film with subtle hints, revealing its theme. Demystifying the title , Sane elaborated, "Elizabeth is an intangible character in the film and Ekadashi is a holy day that also has a prominent place in the story, thus the name."

We take a look at some of these brilliantly designed posters.

The poster above subtly engages the viewers, making them wonder what the meaning of this rather unusual combination is.

The word 'dagad' (stone) written in Devanagari script reinforces the underlying meaning of the song title, 'Dagad'. 

Released just before the music launch of Elizabeth Ekadashi, the poster above shows how gravity is integral to the film and its protagonist. 

A simple timeline of the evolution of cycles clearly shows that the film is all about the cycle!

With the red, yellow and navy blue colours starkly contrasting against a bare background, the poster above says, "This 'ekadashi', will Elizabeth appease the gods?"

Two coins, one with the image of Elizabeth II, Queen of the United Kingdom, and other with the deity of Pandharpur 'Vittal'. The poster cleverly asks, "Head or tail?"

Directed by Paresh Mokashi of Harischandrachi Factory fame, the film stars Shrirang Mahajan, Sayali Bhandarkar Kavthekar, Pushkar Lonarkar and Nandita Dhuri in the lead roles. The posters have been designed by Vizual Junkies.