ENTERTAINMENT
He ensured the ticket prices of his last film were low, so all his fans could afford to watch it.
Rs two hundred crore is the new bench mark for a Khan starter. So when Salman Khan’s Jai Ho did not reach that figure, there were many theories floated about why the film didn’t get the numbers. The strongest speculation was that Salman’s fans were disappointed by his presence next to Narendra Modi pre-release and they stayed away from the theatres.
It now comes out that Salman’s fans did go to the theatres, but the footfalls don’t reflect in the box-office figures because the tickets prices of Jai Ho were far lower than the other films of last year that crossed the Rs200-crore mark — Chennai Express and Dhoom 3. The ticket price was controlled at Salman’s request. The star didn’t want his fans to pay exhorbitant prices to watch his film, so he told Eros (the producers and distrubutors) not to increase the ticket prices. Also, since the film has a social message, he wanted everyone be able to see it. Had the film released with hiked prices, Jai Ho would have touched the Rs200-crore mark
Says a source, “After the film released, a close friend of Salman sat down and gave him a break-up of Jai Ho collections. It did a business of Rs116 crore. Although the prices in single screen theatres remain constant, the multiplexes prices change depending on the film. Out of the Rs116 crore, Rs75-80 crore comes from multiplexes, so if ticket prices had been doubled from minimum Rs200 to Rs400 then business would have also doubled from the multiplexes making a cool profit of Rs160 crore. Now if that was combined with the Rs36 crore from single screen theatres Jai Ho would have made almost Rs200 crore by now. Imagine if the tickets had been priced at Rs900 like the other films were, how much more money JH would have made by now. That’s how the other films made money. The whole world should have been told about Salman’s selfless act but no one knows that Salman had given strict instructions that if prices were hiked then the exhibitors would have to face him.
Trade analyst Taran Adarsh confirms, “Yes, if the ticket rates of Jai Ho had been hiked then it would have made a difference to the profits as business fluctuates with escalated ticket rates. The initial would definitely have been bigger but it also depends on what sectors they increased the ticket rates. It was Salman who had asked Sunil Lulla, the distributor, to keep the ticket rates down. Salman had told me that he had given instructions that all across India ticket rates should not be hiked as he wanted the common man to go and enjoy the film and not feel the pinch in his pocket. This was not a Bodyguard or Ek Tha Tiger. The film had a message and he wanted that to reach across a wider audience.”
Nandu Ahuja, head of distribution, Eros adds, “We were very conscious about keeping the ticket prices much lower than other releases last year so it could reach as many Salman fans as possible. Eros and Salman sat down and worked out all ticket pricing from day one. Ticket rates of all films can only be hiked till the opening weekend after which from Monday to Thursday there’s a normal drop. Apart from normal ticket prices we were not lucky to get a festival except January 26, or a long weekend like some of the other releases but in spite of that with the normal ticket prices we have had good, steady footfall on weekdays too.”
Two fall prey to Narayana Murthy and Mukesh Ambani's deepfake videos, lose Rs 80 lakh: Report
North Korea fires multiple ballistic missiles toward sea ahead of US election
Deepika Padukone romances Hrithik Roshan in Bikini, looks sizzling hot in UNSEEN viral video
Chhath Puja 2024: Top 50 wishes, What'sApp messages, quotes to share with your loved ones
Meet Caroline Emmons, Ratan Tata's 'first love' with whom he couldn't marry due to...
Who is Rohan Jaitley, frontrunner to replace Jay Shah as BCCI secretary?
World’s most expensive human tooth is valued over Rs 3000000, it belonged to…
Viral video: Little girl’s adorable dance to Lisa Haydon’s 'Manali Trance' impresses internet, watch
SC to deliver its verdict on pleas against Allahabad HC order scrapping UP madrasa law today
DNA TV Show: Why Election Commission changed Assembly by-elections' dates
Days after imposing fine on Anil Ambani, Sebi now issues Rs 130 crore demand notices to...
Thailand announces indefinite visa-free entry for Indian travellers
Meet daughter of billionaire, who studied in UK, now works in Rs 32770 crore Indian company as...
MUDA case: Lokayukta police summon Karnataka CM Siddaramaiah for questioning on...
This city is 4000 years old, belongs to bronze age where 500 people lived, it is located in...
Kamala Harris has been the President of US before? Here's when and how
Meet son-in-law of billionaire whose net worth is Rs 38690 crore, he co-founded...
What is elimination inflammation diet that helped Vidya Balan lose weight?
Shah Rukh Khan feels breathless after quitting smoking: Know withdrawal symptoms, how to manage them
Zomato CEO Deepinder Goyal takes action on vendor for mislabelling mushrooms at Hyperpure warehouse
Mukesh Ambani's Reliance shares fell by 3%, loses Rs 50205 crore in one day due to...
IAF's MiG-29 crashes near Agra in Uttar Pradesh, pilot ejects safely, court of inquiry ordered
Driving Growth and Monetization at Zendesk: A Conversation with Darshit Thakkar
Can air pollution make you fat? Know how high AQI impact your health
Locanto Addresses Challenges and Innovations in Indian Education System
Nita Ambani stuns in floral co-ord set while Anant, Mukesh Ambani go casual in Dubai
Indian Railway to launch this 'SUPER APP', passengers can now..., know details here
Who is Rashmi Shukla, IPS officer whom EC removed as Maharashtra DGP?
This village in India allows men to have two wives, living under one roof due to…
AUS vs PAK, 1st ODI: Australia beat Pakistan by 2 wickets to take 1-0 lead in series
Singham Again’s sole aim is to entertain, it’s not Hindutva propaganda
Delhi pollution: 'Why firecracker ban was not implemented during Diwali,' SC asks police, govt
IPL 2025 mega auction likely to be held in Riyadh on these dates
Big update on Reliance Jio IPO as Mukesh Ambani eyes THIS date
EC reschedules UP, Punjab, Kerala bypolls from Nov 13 to...
Coldplay's Chris Martin falls through stage trap door while performing live in Australia
Meet man, who is rising star in Tata Group after Ratan Tata's death, now tasked with...
'Nice handwriting': Internet reacts to Elon Musk's physics homework from his college days
AIIMS INI CET 2025 admit card releasing today at aiimsexams.ac.in; when and how to download
Sustainability Meets Innovation via uPVC: Industry expert shares experience
Promoting innovation in engineering education
AP TET 2024 exam result declared at aptet.apcfss.in; steps to check
AI-Powered Development: Insights from industry leaders on transforming software engineering
Another BIG move by BSNL, now set to provide tough competition to Jio, Airtel, Vi by...
Uttarakhand Bus Accident: 36 dead after bus falls into gorge in Almora; rescue operations underway
Bigg Boss 18: Vivian D'Sena accuses Chahat Pandey of pooping on floor, latter loses her cool
One of India's best wicketkeepers set to retire after this season, won't play IPL too, he is...
Research shows awe-inspiring details about Black Holes, they can...
US Presidential Election 2024: Harris vs Trump goes down to the wire, say polls
AP TET 2024 exam result to be declared today on aptet.apcfss.in, when and how to check
Shampoo, tea, biscuits, oil to get costlier soon? FMCG firms caution price hike as...
Swiggy fined Rs 35000 for duping Hyderabad customer by doing THIS
Delhi pollution: Air quality in Delhi-NCR further deteriorates, AQI hits 'severe' level
Indian mission condemns attack on Hindu devotees at Canada temple by ‘anti-India’ elements
'Upar se leke neeche tak...': Bigg Boss 18's Kashish Kapoor, Eisha Singh get into ugly spat
Man grows 500 kg pumpkin, uses it as boat to sail 70 km, SEE PIC
Devotees at Banke Bihari Temple drink AC water believing it to be 'Charan Amrit'; WATCH viral video
Bank Holidays in November: Banks to remain closed for four days in THESE states, full list here