Subhash Ghai reveals Mallika Sherawat knows marketing

At Cannes, if you are somebody or not, you are bound to meet a lot of new people with lots of energy  and get a lot of invitations for their film screenings or their evening cocktail parties small or big. 

So my hand is full of invitations from students of various film schools from various countries to see their short films. I love the word ‘student’ and a person who introduces himself as a student of cinema. He is full of slurring confidence and great excitement looking at you with hope.

“Sir, please don’t miss this chance to see my film. You may never it see again!’’

We were at the section of ‘Short Film Corner’ at main Palais du festival. There was a very interesting short film Piano Man made by a British student. Then we moved on to greet our Indian fellows having exhibition stalls.

For the party for Aishwarya Rai Bachchan’s new movie, I dashed into Carlton hotel crossing through an attractive but violent hoarding of the film and met the actor with the same warmth and affection as we have shared since Taal. I also got a warm hug from Abhishek, though he was in a hurry for his red carpet walk.

At the Indian Pavilion, I met Mallika Sherawat and posed again for photographs for a battery of paparazzi. I admire Malika — she knows marketing to the core. She knows exactly when, with whom and how to be photographed.