Bud Light has finally entered a dimension of advertising that few dare to touch - gender sensitivity.
Featuring Amy Schumer and Seth Rogen, the ad runs for 30secs, the time long enough to make one realise how sexes are affected in a gendered society, where gender labels often become the deciding factor. This biased outlook leads to issues like wage gap, problems with same-sex marriage, etc.
At a point in the video, Seth says, "People of all genders."
And Amy add, "But, you know, gender identity — it's really a spectrum, and we don't need these labels."
Because obviously, "Beers should have labels; not people."
It can only be hoped that in days to come we get more such gender sensitive advertising, instead of those unnaturally sexualized commercial ones.
