- LATEST
- WEBSTORY
- TRENDING
INDIA
Aam Aadmi Party comes out with a song 'Panch Saal Kejriwal' to boost its campaign
Updated : Dec 16, 2014, 06:34 PM IST
)
TRENDING NOW
)
India vs Australia Live Streaming: When and where to watch first Test of Border-Gavaskar Trophy on TV and online
)
Allu Arjun, Rashmika Mandanna's Pushpa 2 has already earned Rs 1000 crore before its release, here's how
)
Hinduja Group firm gets key approval for acquisition of Anil Ambani's debt-ridden Reliance Capital
)
Gandii Baat, XXX actress Aabha Paul sets Instagram on fire with hot photos
)
Amid divorce rumours with Aishwarya Rai, Abhishek Bachchan tells Amitabh Bachchan: 'I hope people don't...'
)
7 times XXX, Gandii Baat actress Aabha Paul crashed the internet by flaunting her sexy curves
)
After separation from ex-wife Saira Banu, AR Rahman makes major announcement: 'I am deeply grateful to...'
)
Shweta Tiwari's wedding photos with Bigg Boss 13 contestant Vishal Aditya Singh go viral, here's the truth behind them
)
Mukesh Ambani's Jio to get tough competition from BSNL, plan provides unlimited benefits for less than Rs...
)
Meet Mathira Khan, Pakistani influencer whose private video leaked after Minahil Malik, Imsha Rehman
)
'Good to be back': After breaking up with Malaika Arora, Arjun Kapoor reunites with his 'partner-in-crime after ages'
)
Amid Aishwarya Rai-Abhishek Bachchan divorce rumours, Jaya Bachchan says 'not my daughter' in viral video
)
AR Rahman, Saira Banu's daughter Raheema shares cryptic note after parents' divorce: 'Your lord is going to...'
)
After breakup with Malaika Arora, Arjun Kapoor dedicates his new tattoo to this special person in his life
)
'It's Abhishek, Aishwarya': Netizens react after celeb divorce lawyer says star couple is facing 'breakdown in marriage'
To give a boost to its campaign ahead of assembly election, the Aam Aadmi Party has come up with a song which is being played at all the rallies and meetings addressed by party chief Arvind Kejriwal and other leaders.
The party has also started a campaign drive in Metro, with a focus on "wooing the middle class" with issues related to women's security. The song titled "Panch Saal Kejriwal" has been composed by noted music composer and party sympathiser Vishal Dadlani.
Party sources said, from next week onwards, AAP volunteers will also undertake flash mobs across the national capital. "The song is being well received by people and helps in setting the tempo. It is usually played when Kejriwal enters a rally and before he addresses people.
Political parties often come up with musical tracks ahead of election for better campaining. Before the Lok Sabha election, the BJP came up with a title track 'Acche din aane wale hain', which helped the party in campaigning. In 2007, the Shiv Sena also came up with a title track, which was being played across all its shakas and rallies, just before the crucial Brihanmumbai Municipal Corporation and Thane Municipal Corporation elections. The song helped boost the party campaign.
After advertisments on bus stops, bill boards AAP has also resorted to advertising campaign in the Metro, mostly focussing on Blue and Yellow Lines, highlighting the issues of women security. With the campaigning in Metro, the party also wants to attract the middle class it lost after Kejriwal quit. "We have purposely chosen Metro Blue and Yellow Lines because as per the DMRC survey these routes have highest number of passenger density. To save cost, we have put up advertisments on only one side.
"Since we are highlighting the issue of women security, we have advertisments in the first and last coaches of the Metro, used by women," said a party volunteer involved in the campaign.
The volunteer said that the campaign is in line with the radio advertisments carried out by the party, which are mostly related to the issues like problem of youth, women security and bijli-paani, raised during the Delhi Dialogue.
