Dr Subhash Chandra's book 'The Z Factor' launched by PM Modi today

Dr Subhash Chandra's autobiography The Z Factor  was launched on Wednesday by Prime Minister Narendra Modi at 7 RCR in Delhi. The book will also be unveiled at the ZEE Jaipur Literature Festival, on January 21. 

This is an unusually candid memoir of a truly desi self-made businessman who came to Delhi at age twenty with seventeen rupees in his pocket. Today, he has a net worth of $6.3 billion and annual group revenues of in excess of $3 billion.

At the launch the Prime Minister spoke about the book and said,

Writing such a book can be risky but it is the nature of @_SubhashChandra ji to take risks: PM @narendramodi https://t.co/O8hikpvmUx

— PMO India (@PMOIndia) January 20, 2016

I knew @_SubhashChandra ji's father very well: PM @narendramodi releases the book of Shri @_SubhashChandra https://t.co/O8hikpvmUx

— PMO India (@PMOIndia) January 20, 2016

I always urge students to read biographies. Reading them makes the reader closer to the historical context of that age: PM @narendramodi

— PMO India (@PMOIndia) January 20, 2016

The book is published by Harper Collins and will be available in stores from Wednesday. It is available on Flipkart and Amazon India for pre-orders.

Dr Chandra, the promoter of Essel Group and ZEE, is an unlikely mogul. Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper.

Starting work as a teen to pay off family debts, Chandra had to rely on bluff, gumption and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the erstwhile USSR.

Always a risk-taker, Chandra then had the vision of getting into broadcasting early, even as established media players failed to see its potential. His Zee TV, India’s first private Indian TV channel, changed the rules of the game and tickled the fancy of a public starved of entertainment.

Several gutsy initiatives followed though not all of them were successful. Chandra’s attempts to launch satellite telephony and a cricket league came to a cropper. But the man continues to reinvent himself; he is now also focusing on infrastructure and smart cities. 

Here is an excerpt from the book:

IT WAS 14 DECEMBER 1991 when Ashok Kurien of Ambience ad agency and I reached Star TV’s office in Hong Kong. There were ten to twelve senior and junior executives in the room. Richard Li, head of Star TV, was not there. So we waited awhile. It was like waiting for the king to come in and give his blessings.

Richard walked in suddenly and sat opposite me. ‘OK, Indian channel ... Hindi channel. Where is the money in India? ’ Richard was very dismissive. ‘I am not interested in a joint venture.’

Most of us in the room, including his executives, were shocked. It appeared that Richard had already made up his mind about the futility of the project.

So I addressed him directly. ‘Mr Li, if you are not interested in the joint venture, can you consider leasing the [satellite] transponder to us?’

‘There is no transponder available for less than $5 million per year,’ Richard said. It was a haughty statement to put me off.

‘That is fine. I will pay $5 million!’ It was a spur-of-the-moment decision. I did not realize the implication of what I had said …