- LATEST
- WEBSTORY
- TRENDING
INDIA
Brand Rajinikanth is hot in Japan
Rajinikanth is making his presence felt in the most unexpected of places -- on the wrapper of a Japanese snacks.
Updated : Sep 23, 2015, 02:49 PM IST
TRENDING NOW
)
Meet IAS officer, aka 'Collector Bro', who cracked UPSC exam in 2007, now suspended due to...
)
After Sushmita Sen declares she is single, Rohman Shawl's statement goes viral: 'Voh to 6 saal se...'
)
Neeraj Goyat vs Whindersson Nunes LIVE streaming details: When and where to watch boxing match live in India?
)
Meet star with no hit films, still earns Rs 5 lakh a month, is more famous than Aishwarya, Amitabh, Kareena, Ram Charan
)
Badshah lands in legal trouble, case registered against rapper for...
)
Pakistani TikTok star Minahil Malik's dance video goes viral amid MMS leak controversy, watch
)
'Der ho gayi...': Amitabh Bachchan posts cryptic tweet amid Abhishek Bachchan and Aishwarya Rai's divorce rumours
)
Kanguva box office collection day 1: Suriya, Bobby Deol film fails to beat Indian 2, Vettaiyan; earns Rs...
)
Shah Rukh Khan, Aamir Khan refused to work with Aishwarya Rai in this film, it became blockbuster, won 4 National Awards
)
Meet actress who worked as sweeper, did superhit film with Shah Rukh, took up acting after Madhuri Dixit..., earns Rs..
)
'I haven't liked...': Abhishek Bachchan's statement on Aishwarya Rai's cooking goes viral amid divorce rumours
)
New 700 km long expressway to be built in Uttar Pradesh, will connect Purvanchal to West UP, travel time will be...
)
Anushka Sharma laughs hard on Ranbir Kapoor's cringe 'sher' in viral video but gets annoyed after he...
)
Internet fuming over BIZZARE fan reaction in Diljit Dosanjh concert, netizens say, 'better if asteroid hit earth'
)
Meet Imsha Rehman, Pakistani TikTok star who deactivated her accounts after video leak and Minahil Malik's MMS
CHENNAI: Rajinikanth, the Tamil superstar who has made a grand comeback with his Chandramukhi this year, is making his presence felt in the most unexpected of places -- on the wrapper of a Japanese snacks.
Tohato, a Japanese packaged food company, has found it apt to put a still from the Rajinikanth-starrer Muthu on the wrapper of its recently launched garam masala chips.
The company, it is learnt, did a survey on the probable ‘hot’ picture to adorn its masala snacks wrapper and decided on the south Indian star. Hot snacks flavoured by habanero (the Mexican chili considered the hottest variety) and Indian masala have become a rage in Japan.
When the company wanted to market an Indian chips variety, it was looking for an Indian star with an appeal in Japan. So, you have Rajinikanth, accompanied by his Muthu, heroine Meena, flashing a broad smile from the green wrapper.
The Rajinikanth wrapper is such a hit that people are preserving it after consuming the snacks. Rajini’s 1992 release Muthu -- a remake of the Mohanlal-starrer Manichithrathazhu in Malayalam -- catapulted him to new peaks of popularity in Japan. "After Muthu, Rajinikanth has been enjoying a great fan following in Japan," said Subramanian, who runs an Indian restaurant in Tokyo.
Subramanian, who screens Rajinikanth movies at his restaurant on week-ends, also brings groups of Japanese fans to Chennai whenever a new Rajinikanth movie is released. "Baba (Rajini’s previous movie) might have been a financial flop here, but the Japanese fans thoroughly enjoyed it."
It is learnt that Rajinikanth has not signed any endorsement pact with the company, but the star is not unhappy with his picture being used by Tohato. A fan says that the actor himself came to know of it only after a Japanese dance troupe that recently visited Chennai was reported to have distributed snacks with Rajinikanth on the wrapper.
"Rajini is hotter than the hottest of garam masala," quips Anbazhagan, a Rajinikanth fan club office-bearer in Chennai.
