Mall charges more than market, less than vendors.
Research helps, even in vegetable shopping. And in these times of price rise, it is better if you do some research before deciding whether to head for the nearest mall or the market, as far as buying veggies is concerned.
Experts say that when comparing the price difference in malls and wholesale markets, the former is likely to be a bit expensive given the fact that they provide you shopping facility next to your home with all the other advantages.
But they also point out that price of veggies in malls are marginally lower than what vendors offer you outside your home. Ahmedabad has mainly three major competitors in the mall segment - Reliance, Big Bazaar and Star India.
Rakesh Bhavsar, retail consultant at Mahatma Gandhi Labour Institute said the rule of retailing states that a higher price can be charged when convenience comes into picture.
"The price of vegetables in malls will be higher than what is on offer at the wholesale markets but lower than what the vendors offer. So the slightly high price of veggies in malls compared to the market is justifiable," he said.
Take for example, Big Bazaar which sells potatoes at Rs9.25 per kg (on Saturday), the cheapest among the three malls. But when it comes to onions, you can get the cheapest at Reliance Fresh at Rs8.9 per kg (on Saturday). While Star Bazaar offers the cheapest coriander and bhindi at Rs52 per kg and Rs39 per kg respectively for the same day. Experts say that in the fruits and vegetables segment, prices vary every day and this results in different prices at different malls.
Commenting on the vegetable price in Big Bazaar compared to other malls in the city, Anand Adukia, zonal head at Future Group said, "The price variation between our stores and our competitors is due to the time during which the vegetables are brought from the wholesale market."
He said the price in wholesale market varies on an hourly basis and this also causes a difference in the price of various malls.
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