LIFESTYLE
'Flexitarianism' - what's not to like? asks Sarah Rainey about an emerging food trend
All my life, I have tried - and failed - to be a vegetarian. I have whipped up exotic salads that promise to make lettuce "exciting" (they don't). I have lunched on falafel, dined on ratatouille, tried tofu and tempeh (tastes like soggy gravel). I've sampled bean burgers and seitan burgers (a type of vegetarian schnitzel). But I just love meat. Nothing beats sizzling hot bacon on a slice of buttery bread; salty crackling on a tender joint of roast pork; or a juicy fillet steak.
My passion for meat has always been a barrier to vegetarianism - until now. According to a recent study, commissioned by Linda McCartney Foods (the meat-free company founded by Sir Paul's late wife), we're about to see a surge in "flexitarianism" - vegetarians who sometimes eat meat.
"Twenty years ago, vegetarianism was scoffed at," explains Charles Banks, director of The Food People, which carried out the research. "But there has been a seismic shift in attitudes... We expect meat-free eating and flexitarianism soon to be a mega trend."
A flexitarian ("flexible vegetarian", interchangeable with "vegivore") is defined as: "one whose normally meatless diet occasionally includes meat or fish". The concept is booming in the US. Pat Crocker and Nettie Cronish, authors of Everyday Flexitarian, estimate that 30 to 40 per cent of Americans are flexitarians, while a survey by the Vegetarian Research Group found that 23 million people follow a "vegetarian-inclined diet", compared to 7.3 million full-time veggies.
By 2015, The Food People predict, there will be a "notable increase in flexitarian - or demi-vegetarian - eating" in Britain. Cutting down meat is cheaper, healthier and - for carnivores like me - a better prospect than going the whole vegetarian hog.
Flexitarianism started life as a publicity exercise in the Nineties to expand the appeal of vegetarianism. It was revived in 2009, when Sir Paul and his daughters Stella and Mary launched their "Meat Free Monday" campaign. The movement has been adopted by more than a million fans, with endorsement by Gwyneth Paltrow, Sir Richard Branson, Cameron Diaz and Joss Stone.
Strict vegetarians can be critical of part-timers, accusing them of sitting on the fence. But Ben Martin, a campaigner at Animal Aid, says: "Anything people can do to reduce their consumption of animal products is a good thing."
Eating less meat has nutritional benefits. Red meat is rich in saturated fats, cholesterol and high in calories (linked to obesity, diabetes and certain cancers), while vegetables contain more fibre, vitamins and minerals. This doesn't, however, mean that we should cut out meat entirely. "Meat is still important for children and for people who exercise," explains Alice Mackintosh, nutrition consultant at The Food Doctor clinic. "There are pros and cons of total vegetarianism. I tell lots of my clients to try not to have meat every day."
Indeed, in 2011, following a study that linked red meat and colorectal cancer, the Government reduced its recommended daily red meat consumption to just 70g (the average steak weighs 225g). "Eating red meat once a week is plenty," says Tom Sanders, professor of nutrition and dietetics at King's College London. "Vegetarian meals tend to be healthier and lower in calories."
Cutting down on meat can save money, too. Vegetarian meals are, on average, 60 per cent cheaper than meaty dishes. They're better for the environment as well. "Animal farming is responsible for more greenhouse gas than all motorised transport in the world," explains Martin. "There has also been a lot of controversy surrounding animal consumption, such as the recent horsemeat scandal, so people see vegetarianism and veganism as a safer bet."
So what's the downside? Unlike vegetarians or vegans, flexitarians can't use their eating habits to claim the moral high ground. "Vegetarians can get annoyed that a flexitarian is seen as a type of vegetarian, which it isn't," says Su Taylor of The Vegetarian Society. "Choosing a veggie diet goes one better by making a clear statement."
But flexitarians have the best of both worlds - vegetables all week, then a bacon sarnie at the weekend. What's not to like?
Watch: Australia star inquires Rishabh Pant about his next IPL team, gets 2-word reply
Shah Rukh Khan’s house Mannat was first offered to his industry rival…, but he refused because...
The Visionary Who Promises a Blue Sky for India: Holger Thorsten Schubart’s G20 Climate Speech
The Surge of High-End Living: Luxury Residential Market to Outpace Other Segments
FeFCon 2024 to be Held in Bangalore: A Premier Event on Fever Management
London Airport evacuates passengers over security threat, thousands stranded
The World’s First Innovative Iron Supplement to Combat Iron Deficiency and Anaemia
Meet grandmother who became fashion icon after trying on her granddaughter’s clothes
IND vs AUS: Rishabh Pant joins Virat Kohli, Rohit Sharma in elite WTC list, becomes 3rd Indian to...
'All scripted drama...': Puneet Superstar allegedly assaulted by influencers in viral video, watch
Actress Ana de Armas caught kissing Cuban President Miguel Díaz-Canel’s son in viral photos
Oreshnik's Shadow: Will Russia's hypersonic missile force west to back down?
‘You’re So Beautiful’: World’s tallest woman meets world’s shortest woman over tea, pics go viral
Delhi-NCR Air Pollution: Consequences of GRAP-4 are drastic, may have adverse effects, says SC
Delhi-NCR Air Pollution: Schools likely to stay closed till..., check city-wise update
Maharashtra: 3 killed, 9 hospitalised after gas leak at fertiliser plant in Sangli
THIS farm is selling a cup of coffee for Rs 28000, but there's a twist, it is...
Chhattisgarh: 10 Maoists killed after encounter with security personnel in Sukma
Mukesh Ambani's SUPERHIT plan for Jio users, offers unlimited 5G access for 1 year for just Rs...
IND vs AUS 1st Test: KL Rahul's dismissal sparks DRS controversy in Perth Test
Dense fog, heavy rain predicted in these states till November 25; check here
Oreshnik Hypersonic Missile: Which nations are within its range?
Bihar teacher, principal reach school in drunken state; know what happened next
'I have faced a lot of...': Arjun Kapoor REVEALS his biggest fear amid break up with Malaika Arora
How millions of Indians may get affected due to US indictment of Gautam Adani in bribery case
Amid divorce rumours with Aishwarya Rai, Abhishek Bachchan says 'missing someone is okay but...'
After Bibles, watches and sneakers, Donald Trump is now selling autographed guitars, price is...
Delhi pollution: Air quality improves to ‘very poor’ category, AQI at...
Vladimir Putin's BIG threat, warns he could strike UK with new ballistic missile if...
Shillong Teer Results TODAY November 22, 2024 Live Updates: Check winning numbers here
Somebody misbehaved with Alia Bhatt on Highway sets then Imtiaz Ali had to...
Zomato CEO Deepinder Goyal reveals twist behind Rs 200000 job fee, closes application window
Days after Ratan Tata's demise, Tata Group's Rs 131000 crore company inks pact with ADB for...
WATCH: Woman makes Biryani with Parle-G biscuits, viral video fumes internet
Only train in India in which passengers can travel for FREE; check route, timings and more
'Justice for biryani': Parle-G biryani takes internet by storm, video goes viral
DNA TV Show: Why Gautam Adani charged with bribery and fraud in US
IND vs AUS: Records Virat Kohli can break during Border-Gavaskar Trophy
Diljit Dosanjh fans get angry over Ananya Panday's birthday post for her grandmother, here's why
Reddit suffers outage with ‘upstream connect error’ message, says 'currently investigating...'
Border-Gavaskar Trophy: How has Jasprit Bumrah fared in Tests in Australia?