TV ad volumes increase 29% in Jan-Sept

Television advertising volumes grew 29% during January to September this year over the corresponding period last year, despite the economic slowdown. Hindustan Unilever (HUL) was the top advertiser over this period. In the food and beverages segment, Coca Cola had maximum volume, followed by Cadbury’s, Pepsico and Smithkline Beecham. These findings are from a study by AdEx India, a division of Tam Media Research.

Advertising in the F&B sector grew 44% over the previous year. Aerated soft drinks had maximum share of the ad pie in this category at 20%. Milk beverages was next with 11%, followed by chocolates, biscuits and non-aerated drinks. Ads on tea, sugar confectionery, wafer/ chips and chewing gum had equal market share in the F&B segment at 4%. Among personal care advertisements, toilet soaps led the pack at 38% share, followed by tooth paste at 17%, fairness creams at 12% and moisturisers at 6%.

The top brand in personal care advertising was HUL at 37%, followed by Reckitt Benckiser at 10%, Colgate Palmolive at 10%, Pond’s at 7% and L’Oreal at 4%.
In the services category, which grew 13%, DTH broadcasters accounted for 31% of advertising volumes. Internet service providers were next at 24%, followed by real estate at 13% and fast food outlets at 7%.