Mood Indigo (MoodI), hosted by IIT Mumbai is back with a bang, roping in few of the largest and most prestigious corporate sponsors for the festival.
The most popular college festival in town has grown to become one of the highest sponsored college festivals across the nation. Mood Indigo (MoodI), hosted by IIT Mumbai is back with a bang, once again roping in few of the largest and most prestigious corporate sponsors for the festival. “MoodI has built its reputation over the years and of course the esteemed college name definitely gives an edge. Besides, the students put in all they have to make the festival the most extravagant event of IIT,” informs head of cultural affairs, Professor Kundu.
With a cash budget of Rs 34 lakh in 2002, the four-day festival has managed to generate almost Rs 50 lakh from corporate sponsorship alone this year. Apparently almost Rs 15 lakh from this amount is managed by the title sponsor of the festival itself. Whilst most of the other college festivals in the city manage with a budget of maximum Rs 8 lakh (which was the budget of Malhar 2005), the huge financial gap between MoodI and others is evident. “The highlight of our festival is the pro nights with some of the most acclaimed artists from Asha Bhosle to Lucky Ali and Zakir Hussain, who have previously been a part of MoodI. Also, we give away cash prizes worth Rs 3 lakh which is a huge pull,” asserts marketing head, Rohan Pradhan.
Also what seems to be a large attraction is the active participation from over 300 colleges across the nation. “We are sponsoring the LiveWire at MoodI since we consider it as a forum with an audience that is very consistent to their brand value. Also there are a lot of youngsters from different cities participating which adds as an advantage,” says business head, Zee Studio, Neil Chakravarti. Compare them with the Malhar festival at St. Xavier’s which is equally popular, and one realises the vast difference in the approach between the two teams. “Our budget has never exceeded Rs 8 lakh. In fact we are aiming at reducing the expenditure for the festival each year. Besides, we do not have pro nights because we do not want to commercialise the festival,” quips chairperson Malhar 2005, Sean Mendes.
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