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Samsung tunes for bigger digital play
Samsung, known more for its TVs, refrigerators and air-conditioners, will now focus largely on digital media products like MP3 players and camcorders.
Updated : Sep 15, 2017, 01:19 AM IST
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MUMBAI: Samsung, known more for its TVs, refrigerators and air-conditioners, will now focus largely on digital media products like MP3 players and camcorders to tap the huge potential in the segment.
In the country’s MP3 market, which is infested mostly with by Chinese products, Samsung currently has a 12% share.
R Zutshi, deputy managing director, Samsung, said: “We see a huge potential in the MP3 business and, therefore, want to strengthen it further through variety and by concentrating on the retail channel. We already have an advantage thanks to design and features. After the reduction of duties last year, it became easier for us to make the pricing more competitive. We revised the prices last year following the budget and they are pretty much stable now.”
By October-November, Samsung will launch three new models of MP3 players. The flagship of the new range will be called YP-P2 Palm Theatre. The range of products boasts an array of functions, including music, video, FM radio and voice recording, portable file storage, etc.
The YP-P2 features up to 35 hours of music playback, 5 hours of movie playback and will be available with 2 GB, 4 GB and 8 GB NAND flash memory. While the existing range of products is priced in the range of Rs 3,980-Rs 9,000, the new range of products will be priced between Rs 10,000 and Rs 15,000.
The company will target SEC A and B+ in metros and larger cities and the buyers would mostly consist of teenagers, working men and women and frequent travellers.
While the company is riding on a number of pluses there are a few hurdles on the way. Industry experts said it is very difficult to move the market from grey to organised. Also, it will take a while before Samsung will be able to hold its fort in the MP3 business against bigwigs like Apple, Sony, Microsoft, Creative and others.
