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Jaipur jewellery dazzles Hollywood
They have lent sparkle to JLo and the Hollywood film Troy, and now Jaipur-based jewellery house Amrapali are making heads turn at red carpet events in the West.
Updated : Nov 19, 2013, 11:17 PM IST
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Actresses Halle Berry and Sarah Michelle swear by Amrapali ornaments
JAIPUR: They have lent sparkle to Jennifer Lopez and the Hollywood film Troy, and now ornaments made by Jaipur-based jewellery house Amrapali are making heads turn at red carpet events in the West.
Oscar winning actress Halle Berry created a stir at the BFI London Film Festival in October when she attended the screening of Things We Lost in the Fire with gold hoops and bangles from India.
Television star Sarah Michelle Geller wore Amrapali earrings and bracelets to the Lucky Magazine’s 4th Annual Lucky Shops event. On November 2, Geller was again seen flaunting Amrapali diamond bracelets at the premiere of Southland Tales.
Amrapali had already made its mark in the international arena through its jewellery designs for films like Troy (2004) and Valley of Flowers (2006).
“At Amrapali, the creation of jewellery is not merely a tradition, it is an abiding passion,” said Rajeev Arora, the man behind Amarpali. Precious and semi-precious stones add colour and richness to startling forms in gold and silver.
American actress Maria Menounos wore an Amrapali citrine and diamond necklace at the Emmy Awards this year. Rating Amrapali as one of her favourite jewellery studios, Menounos has been resplendent in their creations at many photo ops. “Each piece is handcrafted, be it purely traditional or contemporary, or a fusion of both. Our expert team is based in Jaipur, a region legendary for its gem cutting and polishing. They collaborate with their Western counterparts for ideas on contemporary trends and the results are always splendid,” Arora said.
Amrapali's retail outlet and manufacturing facility is based in Jaipur while it has showrooms at Selfridges in London, the Oberoi Shopping Centre, Mumbai and an exclusive studio at Khan Market, New Delhi.
