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In drought season, movie halls turn to old hits
Want to see evergreen Bollywood hits like Dilwale Dulhania Le Jayenge or Dil To Pagal Hai on big screen again? Just visit a neighbourhood multiplex.
Updated : Nov 19, 2013, 11:17 PM IST
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Want to see evergreen Bollywood hits like Dilwale Dulhania Le Jayenge or Dil To Pagal Hai on big screen again? Just visit a neighbourhood multiplex.
Due to the long-standing producer-multiplex stand-off and absence of new Bollywood releases, a number of theatres in Delhi and the NCR are going for the tried and tested -- screening old or recent Hindi box-office hits to attract the movie-goers.
The 'Spice' multiplex in Noida is running three shows of DDLJ. The Shah Rukh Khan-Kajol starrer is also being screened in SRS Cinema in Faridabad and MMX in Ghaziabad.
Shah Rukh-Madhuri Dixit's 1997 romance Dil To Pagal Hai is running in Golcha in walled city and SRS Pristine in Faridabad while Silvercity and Movieworld in Ghaziabad are showing another Shah Rukh hit -- Yash Chopra-directed Darr.
"Due to the distribution dispute, the occupancy rates are down. So we are trying to attract viewers by showing old blockbusters. We are screening old films for 20-25 days and the response is not bad," Shashi Kant, Manager (IT) of Spice Cinema, said.
Some other movie halls in the national capital are turning to recent hits. Life in a Metro, Fashion, Vivah, Johnny Gaddar, No Entry and Golmaal -- a bunch of films which had been successful in the box-office during last one or two years -- are on offer again to woo the viewers.
