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Fashion designer duo Ashima-Leena roped in for Commonwealth Games
The designer duo will be giving all participants a trendy and cultural look to reflect rich tradition of the country.
Updated : Sep 28, 2017, 09:57 PM IST
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The Commonwealth Games Organising Committee has roped in famous Delhi-based fashion designers, Ashima and Leena Singh, to design costumes for opening and closing ceremonies of the mega sporting event.
The designer duo will be giving all participants a trendy and cultural look to reflect rich tradition of the country.
"We are proud to be associated with Commonwealth Games. It is really a matter of immense joy for us," Leena said.
The sporting extravaganza is scheduled between October 3-14 here. The designers will be showcasing their creations during a segment of the opening ceremony on October 13 and two segments of the closing ceremony on October 14.
"We were asked by the OC to create a design to compliment the event, which we wholeheartedly accepted. Being one of the most prestigious event of the country, we may face some teething troubles to design the costumes. But we will ensure a flamboyant and aesthetic design for the Games," a confident Leena said.
However, she did not give details of the designer wear to be created for the event, saying "we have kept it secret and will unravel it during the ceremony".
'Ashima-Leena' is one of the most senior brands of the country. It is also a globally recognised brand dedicated to design and embellishment that fuse periodic trends and modern style. The two sister-in-laws set it up in 1993.
Ashima, who hails from the first batch of NIFT and was awarded as the most creative student, is the creative head whereas Leena, a lawyer by profession, is the marketing brain behind the brand.
