In spite of all the literature and advice on the issue, most heterosexual men and women perhaps don’t really have doubts about why they find each other attractive. Women’s magazine still tell women how to dress, make up and improve themselves to get a man’s attention and lately, men are also being similarly educated.

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Now however we find that everyone has been wrong. Men are not attracted by things like eyes, breasts, legs and so on. It turns out, according to a study by the University of New South Wales in Sydney, Australia of Australian and Chinese men and women, the secret is long arms. That’s right, ladies. If you have a vestigial connection to our simian ancestors, you will find men falling over themselves to woo you.

We have long suspected that researchers will study anything, no matter how frivolous. Now they emphasise that the secret lies in the length of one’s arms. One thing is for sure, short-armed women need not despair. Men are bound to set their minds at rest — there are all those other things to catch them with!