PVR Limited on Friday announced the launch of its first IMAX theatre at PVR Forum together with IMAX Corporation in a bid to enhance moviegoing experience for Bangloreans.
With a better sound system, and colours matching the walls, stairs and seating, PVR Limited is trying to make moviegoing for the average customer a fresh and new experience.
Pramod Arora, Group President, PVR Limited, said on the occasion, “There is a growing appetite for premium entertainment in India, and with massive popularity of the IMAX brand worldwide, it was time to introduce this experience to our patrons. It is one of the world’s most recognised premium entertainment brands and fits perfectly with PVR’s mission to offer our guests the ultimate in movie-going experiences.”
Arora said, “We have always been committed to delivering the best of cinema. So, our association with IMAX will strengthen our foothold in the industry. PVR is revolutionising the Indian entertainment space by bringing the best technological innovations to provide our customers the ultimate moviegoing experience. IMAX is one of the world’s premium recognised entertainment brands and we are positive that our association with them will be well-received by our patrons.”
