While February was the most ‘loved-up’ month of the year, courtesy the Valentine’s Day, it wasn’t too different at the BO either, as the romcom genre ruled as the flavour in B-Town.

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Right from the Kareena Kapoor-Imran Khan starrer Ek Main Aur Ekk Tu to Bipasha Basu-R Madhavan starrer Jodi Breakers and from Prateik and Amy Jackson’s Ekk Deewana Tha to Riteish and Genelia Deshmukh’s Tere Naal Love Ho Gaya, almost every week in the month saw at least one love story hit the marquee. And while, March too began on a ‘love’ly note with London Paris New York, and will have another one come up this week too with Chaar Din Ki Chandni starring Tusshar Kapoor, that’s where the love affair of the box office with romcoms ends.

“Love stories have always found audiences here. But despite the high number of films in the same genre, it was still interesting for the audience, as they all were very different from each other. Despite all belonging to the same genre, no story resembled each other and that’s an interesting point,” feels trade analyst Taran Adarsh. Incidentally, it was only the first romcom of the season that went on to rake in the most moolah at the BO. Point it out, but trade analysts insist that an overdose of the same genre had nothing to do with the failure or success of the films that followed. “It would be unfair to say that, because there was an excess of the same genre, people lost interest in the films that followed,” says trade analyst Bharti Pradhan. “Those films would have done just as good or bad, no matter when they would have released. There’s only one ground rule, a good film will always work and a bad film won’t,” she adds.

A senior distributor however has another point to offer.

“I think the cinema-goers have had more than their quota of onscreen love for now. Though love is the main ingredient in almost all Bollywood films, it was hard to miss the sudden deluge of romcoms there was these past few weeks.”