In a recent move, UNICEF India has roped in youth icon and Bollywood actor Ayushmann Khurrana, as its celebrity advocate for promoting rights #ForEveryChild. 

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Joining the likes of David Beckham, who work on the campaign globally, Ayushmann will support UNICEF towards its work around ending violence against children, in India. Ayushmann will be promoting rights #ForEveryChild. 

The actor says he looks forward to supporting rights of the most vulnerable children, so that they grow up as happier, healthier, and educated citizens amid nurturing environments that are free from violence. He added that he is concerned about all children who never get to experience a safe childhood.

A pleased Ayushmann Khurrana, said, “I am very pleased to partner with UNICEF as a celebrity advocate. I believe that everyone deserves the best start in life. As I watch my children play in the safety and happiness of our home, I think about all the children who never get to experience a safe childhood and grow up with violence at home or outside. With UNICEF, I look forward to supporting the rights of the most vulnerable children, so that they grow up as happier, healthier, educated citizens in nurturing environments free from violence.”

Welcoming Ayushman Khurrana as a celebrity advocate for children’s rights, Dr. Yasmin Ali Haque, UNICEF Representative in India said in a statement, “I am delighted to welcome Ayushmann Khurrana as a UNICEF celebrity advocate. He’s an actor who challenges the boundary of every role he plays. He will bring a sensitivity, passion and a powerful voice for every child, with a specific focus towards ending violence against children." 

Haque added, "Ayushmann’s support will help increase awareness about this important issue, especially now with Covid-19 heightening the risk of violence and abuse against children due to the extended lockdown and the socio-economic impacts of the pandemic.”

Ayushmann, who will be celebrating his 36th birthday on 14 September, will reportedly be next seen in Abhishek Kapoor's yet untitled directorial.