Anushka Sharma's latest offering, Pari has managed to rake in decent numbers by the end of its first weekend. The atmospheric thriller did not record a big jump in its collections on Saturday and Sunday, but managed to keep its hold at the ticket windows.
After opening to Rs 4.36 on Friday, Pari went on to collect Rs 5.47 on Saturday and Rs 5.51 on Sunday. This makes the total box office collections of the film in its first weekend in India to be R 15.34 crore, which is decent enough for a niche film like Pari.
The film has gathered positive reviews from the critics and a pretty good word of mouth working for it as well. Pari now needs to maintain it hold at the ticket windows in the weekdays.
Says co-producer Arjun N Kapoor of KriArj Entertainment "We are extremely satisfied with the release weekend performance of PARI. Despite the truncated nature of this weekend (due to Holi festivities and the trade strike in many south markets), the film was able to hold the business, riding on good audience response after opening to rave reviews. A unique storyline, catchy atmospherics and superb performances, especially Anushka's, made it an exciting watch. To add to it, our unique marketing strategy of building the 'atmospheric horror' through screamers, teasers and other on-ground activations piqued the audience interest right up to its release."
The movie also stars Parambrata Chatterje, Rajat Kapoor and Ritabhari Chakraborty in significant roles. Directed by Prosit Roy, Pari has set a new benchmark in the Hindi horror genre with an A-list Bollywood actress not just headlining its cast, but also backing the film.
