Three years ago, a known jewellery brand roped in Deepika Padukone as their ambassador. They even ensured that the actress looked ethereal as Rani Padmavati in Sanjay Leela Bhansali’s Padmaavat. And now, as she readies herself for her wedding later this year, the brand has something special planned for their muse.
According to our source, “Deepika is getting married to Ranveer Singh towards the end of this year, and preparations have begun in full swing for the big day. For the jewellery, the custodians of the brand that Deepika endorses have decided to design an exclusive collection, especially for her wedding. Given their association, it only seemed more natural for the jewellery company to come on board for the celebration.”
The exclusive line will be made public soon after the wedding, says our source, adding, “The brand will officially launch the designs and the entire collection after Deepika wears them at her wedding. This will also serve as an interesting marketing move for the brand because once DP wears the collection, the interest levels will definitely be piqued.”
Incidentally, the brand has also been successful in getting the superstar heroine and her parents (Prakash Padukone and Ujjala Padukone) on screen for the first time in an ad. “Deepika has shown interest and will naturally be discussing with the brand team to finalise the designs. Her family members too will be giving their inputs to the team.”
