The makers of Abhishek Bachchan, Taapsee Pannu and Vicky Kaushal-starrer Manmarziyaan have initiated a novel strategy for their movie’s promotional campaign. In perhaps a-first-of-its kind move, they are launching one song a day till tomorrow after the trailer was unveiled on August 9. Post that, the makers will release the video of the first track, F For Fyaar, this Sunday along with a musical concert at NM College, Mumbai, later in the evening.
Aanand L Rai, who’s producing the project along with Eros International, says, “This was a novel concept of waking up every morning to the songs from Manmarziyaan. Amit Trivedi has done a fabulous job with the film’s music and we wanted to give it the platform it deserved instead of a conventional music launch.” That’s not all, they will also host concerts in other cities such as Delhi, Chandigarh, Indore, Nagpur, Hyderabad and Bengaluru.
