National Cinema Day returns, here's when and how you can watch 'any movie, any show' for just Rs 99

After its bumper success last year, National Cinema Day is back in 2023. The one-day extravaganza organised by the Multiplex Association of India (MAI) as well as the leading cinema chains is aimed at making the movie-watching experience more accessible with tickets priced at a flat Rs 99 across cinema halls in the country. On Thursday, the MAI shared details about this year’s edition of the National Cinema Day.

When is National Cinema Day 2023?

On Thursday, the Multiplex Association of India shared a statement announcing this year’s edition of the National Cinema Day. “Mark your calendars for Friday, October 13th, as The Multiplex Association of India (MAI) and cinemas all over India unite once again to bring you National Cinema Day,” read the statement. Tickets at most major cinema chains and single screens across India will priced at Rs 99 on that day. As per MAI’s release, over 4000 cinema halls from across India will take part in this initiative this year.

This year #NationalCinemaDay will be celebrated on 13th October, 2023! Watch movies @ Rs.
99/-. More details in press release below  pic.twitter.com/e68L8Mq04F

— Atul Mohan (@atulmohanhere) September 21, 2023

Which cinema halls and chains will take part in National Cinema Day 2023?

The statement from MAI reads: “National Cinema Day this year will unfold across more than 4000 participating screens, including renowned cinemas like PVR INOX, CINEPOLIS, MIRAJ, CITYPRIDE, ASIAN, MUKTA AZ, MOVIE TIME, WAVE, M2K, DELITE, and many others.” Several single screen owners, like last year, are expected to take part as well. The MAI has said that there may be some additional offers on tickets and F&B, which will be revealed at the participating cinemas, on their websites, and via their social media channels.

The National Cinema Day 2022 was a resounding success with over 65 lakh tickets sold in one day on September 23. Several cinema halls reported going housefull for the first time in years and the films screening at that time saw a surge in collections.

Which films are likely to benefit?

The weekend of October 13 does not have a major release in Hindi, Tamil, Telugu or other languages. But a few releases from earlier weeks are likely to be still going strong. The biggest among them is Vivek Agnihotri’s The Vaccine War, which releases on September 28, alongside Fukrey 3. Akshay Kumar’s Mission Raniganj will also benefit, having released on October 6. Muttiah Muralitharan’s Tamil biopic 800 is also releasing on the same day, as is Vijay Antony’s Raththam.