Just a day before the Pulwama terrorist attack, T-series unveiled famed Pakistani singer Atif Aslam's new single 'Baarishein' on YouTube. Produced by T-Series' Bhushan Kumar and composed/written by Arko, the song features ‘Sonu Ke Titu Ki Sweety’ actor Nushrat Bharucha alongside Atif. 'Baarishein' crossed over a million views on YouTube in just about 5 hours of its release.
However, T-Series unlisted the video on Friday, a day after the terrorist suicide attack took place in Jammu and Kashmir's Pulwama district. Although the music channel hasn't yet released an official statement on the same, Bhushan Kumar's tweet summed up the company's sentiment.
"The attack on CRPF soldiers in Kashmir is extremely disturbing to say the least. There is no glory in this. Right now one can only think of the families of the martyred and pray for those injured soldiers who are fighting for their lives," he wrote.
Earlier, sharing the link to the song, he had written, "A brilliant track by a super team !"
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The Indian Motion Picture Producers’ Association (IMPPA) passed a resolution in September 2016 to ban Pakistani artists from the industry in the wake of the Uri terror attack. The ban came right before the release of Fawad Khan's 'Ae Dil Hai Mushkil' and Mahira Khan's 'Raees' alongside Shah Rukh Khan and has since caused turbulence on both sides of the border for artists.
However, Atif did sing 'Dil Diyan Gallan' for Salman Khan's 'Tiger Zinda Hai' and 'Jaane De' for Irrfan Khan's 'Qarib Qarib Singlle' last year.