Salman Khan's Eid release 'Radhe: Your Most Wanted Bhai' is set to release theatrically as scheduled on May 13 and also simultaneously stream on the OTT platform in a pay-per-view format. According to a statement by Salman Khan Films and Zee Studios, the film would be available in cinema halls in "all Indian states where the theatres are operational as per COVID-19 protocols."
Salman Khan Films' Twitter handles posted, "The perfect Eid celebration! #Radhe: Your Most Wanted Bhai' releasing simultaneously on multiple platforms worldwide." 'Radhe: Your Most Wanted Bhai' would simultaneously stream on ZEE5 with ZEE's pay-per-view service ZEEPlex and release on all leading DTH operators-Dish, D2H, Tata Sky, and Airtel Digital TV.
The film would also open in theatres worldwide, adhering to the COVID protocol issued by the government. The team is planning to release the film in over 40 countries across all international territories including Middle East, North America, Australia, New Zealand, Singapore, and Europe.
A spokesperson from Salman Khan Films' said it was important to think "out-of-the-box" to tackle the current crisis and a multi-platform release, which would also bring relief to national exhibitors, was ideal. "We don't want to deny the audience the choice of entertainment in the comfort of their homes during these times," the spokesperson said.
Directed by Prabhudheva, 'Radhe' also features Disha Patani, Randeep Hooda, and Jackie Shroff in pivotal roles. Manish Kalra, Chief Business Officer, ZEE5 India said they are proud to give 'Radhe: Your Most Wanted Bhai' a wide-scale release.
"We are extremely excited to partner with Salman Khan and join him in making 'Radhe: Your Most Wanted Bhai' this year's biggest blockbuster," Kalra said.
The film is presented by Salman Khan films in association with ZEE Studios. 'Radhe Your Most Wanted Bhai' is produced By Salman Khan, Sohail Khan, and Reel Life Production Private Limited.
