Varun Dhawan and Anushka Sharma starrer upcoming film Sui Dhaaga has been grabbing the eyeballs ever since it was announced. Be it the leaked stills from the sets of the film, or the official first look pictures, the movie has managed to pique the interest of the fans over the time. Now that Sui Dhaaga is inching closer to its release next month, the makers of the film have started teasing the fans with content pieces from the film, beginning with the logo of Sui Dhaaga, which has been unveiled on Tuesday. It was the perfect occasion to reveal the logo of the film since it's National Handloom Day.
For the first time ever, the logo of a Bollywood film has been made by artisans. The marketing team of Sui Dhaaga – Made in India wanted to celebrate the rich and diverse culture of making Indian handicraft. So the team reached out to local artisans and craftsmen from across the length and breadth of the country to create the logo of the film in their unique stitching styles.
The Sui Dhaaga logo has been done in a striking, globally popular Indian hand needlework forms of Kashida and Sozni from Kashmir, colourful Phulkari from Punjab, the intricate thread work forms Rabari and Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow. It has also be created in Rajasthan's prominent crafts like Aari, Banjara and Gota Patti, Tamil Nadu's popular tribal Toda style and Karnataka's Kasuti design. Traveling towards the east, which constitutes over 50 percent of the India's handloom exports, the film's logo has been made in Pipli style from Odisha, Handloom work from Assam, Kantha stitch work from West Bengal.
By creating a logo in as many as 15 different needle art forms from India, Sui Dhaaga hopes to create awareness about India’s culture amongst today’s youth and the impact that it leaves on modern design, fabrics and fashion at large. Interestingly, the production house, Yash Raj Films also chose to release the logo on National Handloom Day that celebrates the magnificence of Indian handloom the world over.
Varun and Anushka took to their social media pages to share the journey of the making of the Sui Dhaaga logo.
Watch the video right here:
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A film about finding love and respect through self-reliance, Varun Dhawan and Anushka Sharma starrer Sui Dhaaga - Made in India is a heart-warming story that celebrates the spirit of self-reliance. The film’s plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the hugely acclaimed Make In India campaign. While Varun plays the role of a tailor, Anushka plays an embroiderer in the film.
Both Varun and Anushka have been paired for the first time and are definitely the most-awaited on-screen jodis of 2018. The National Award-winning, dream-team of director Sharat Kataria and producer Maneesh Sharma team up again for Yash Raj Films’ entertainer Sui Dhaaga - Made in India that is set to release on September 28 this year, just before Gandhi Jayanti.
