Rani Mukerji’s next, Hichki, which celebrates the human spirit of endurance and self-belief to rise against all odds, is an anticipated release of 2018. A film high on content that will touch hearts, is set to release on February 23 and sources confirm that its trailer will be attached to Salman Khan’s mega action entertainer, Tiger Zinda Hai.
“Hichki is a film for all age-groups and as a story, is relatable pan India. It is a happy and uplifting story of self-belief and celebrates human spirit and hope. The makers wanted Hindi moviegoers across India to sample the trailer, sit up and take notice of a film that has its heart in the right place. What could be better than attaching the Hichki trailer to Tiger Zinda Hai?’’ says a source close to the development.
“The makers have charted out an extensive strategy once the trailer hits the theatres. Rani will be fronting the campaign. She loves what the film is communicating and is thrilled about how the film has shaped up,” the source adds. Rani has always been open to doing promotions and for her last film Mardaani, she sat with the whole team and decided on the campaign. With Hichki too, it won’t be any different.
