Watch: Shah Rukh Khan’s fans in Ahemdabad go bald, replicate actor’s bandaged look to promote Jawan
Shah Rukh Khan's fans replicate the actor's bandaged and bald look from Jawan to promote the movie.
Shah Rukh Khan is all set to enthrall the audience with his upcoming movie Jawan. The actor recently took social media by storm as he unveiled his various looks from the movie in the new poster. Weeks before the release of the film, the actor’s fans are promoting the film by going bald and replicating the bandaged look from the movie.
A video shared by the Shah Rukh Khan Warriors FAN Club shares an insight of the members of the fan club putting on the bandaged look and promoting Jawan by taking a poster of the Shah Rukh Khan- starrer in the metro and clicking pictures with other fans in the metro. The founder of the fan club, Jabed Shaikh said, “Last time, we had put up 20,000 posters. This time, we plan to put up 50,000 posters in 50 cities. On August 15, we did charity as well as promotions in 30+ cities. We distributed food among the underprivileged and also provided notebooks to school and college students.”
Another member of the club talked about promoting the film with a bald look and said, “We were so excited to see Shah Rukh Khan sir’s bald look in Jawan’s Prevue that 4-5 people from our fan club, including me, decided to go bald. Later, 6-7 fans also got motivated and shaved their heads!
He added, “We had done a screening of Jawan’s Prevue the day it was launched. We loved sir’s dance in the metro at the end of the Prevue. I told the team then that we should do a metro activity. Then one day, we put up the bandage on our face and entered a metro station.”
Another member, Mizan said that this campaign was an eye-opener for him and other fan club members, “It made us realize that Khan saab has so many more fans. The moment we entered the station, the police and the security staff got concerned. They asked us, ‘Aap logon ko kya hua? Kya aapka accident hua hai?’! We informed them that we were promoting Jawan and showed them sir’s bandaged look. They clicked pictures with us and we invited them to watch the film's first day first show.”
Another fan club SRK Universe, is also promoting Jawan aggressively. The co-founder of the fan club, Yash Paryani said, “For Pathaan, we had screenings and events in 200 cities. This time, we have gone past the figure of 200. For Jawan, we are organizing screenings in 300 cities and counting. That’s roughly 10 cities in every state. We have figured out the major cinemas that are situated even in smaller towns and will be conducting our events there. Also, since Jawan is a Pan-India film, we have also targeted Southern cities compared to Pathaan. There, our celebrations will be full massy, just the way it is for the South films!”
He continued, “The 60-feet cutout of Shah Rukh sir will be there even this time. In some places, we have put up 40-50 feet posters already. In Mumbai, due to the permissions, we’ll be able to install only a day before release. We have also ordered lion rings, T-shirts, pants, masks, etc. as special merchandise.”
As just 11 days are left for the release of Shah Rukh Khan’s Jawan, the fans are more than excited to watch the movie in theatres. Recently, the advance booking of the show opened in the US and crossed 1 crore already. The movie is eyeing for a Rs 100 crore opening.
Helmed by Atlee, Jawan is Shah Rukh Khan’s most expensive movie ever made on a budget of Rs 300 crore. The movie also stars Nayanthara and Vijay Sethupathi along with Sanya Malhotra, Priyamani, and Yogi Babu among others in key roles. Produced by Gauri Khan and co-produced by Gaurav Verma, the film is set to release in theatres on September 7 in Hindi, Tamil and Telugu languages.