The startup ecosystem in India has boosted in the last few years. While many big corporate giants got shut in the lockdown due to coronavirus outbreak, there have been various other startups that have blossomed during this time. Aaditya Fatehpuriya and Raghav Goyal’s brainchild ‘Zillionaire’ is a startup founded during the period of lockdown. The company picked up its niche and sold customised hip hop culture based jewellery. Catering to the youth, the startup has an exclusive collection of creative designs going in-sync with the market trends.
The founders are just 17 and have established themselves as successful entrepreneurs with this startup. The brand has its online store and it is doing exceptionally well in terms of sales. As per the data, the global jewellery market in 2018 was worth USD 278 billion which is expected to grow with a CAGR of 16%. One thing to notice is that the founders of ‘Zillionaire’ are teenagers, meaning they understand what products the millennials and younger generation ought to prefer. “With an option of customisation, the customers can get a favourite piece of their readymade jewellery as per their choice”, stated Aaditya.
This startup has a jewellery collection of gold, silver and diamond and its products not just understand the market but also the culture. Speaking about it, Raghav said, “Hip Hop culture is scaling in India majorly among the teenagers and that’s when we decided to bring some innovation after which Zillionaire was born.” The duo further added that B-Boying, cycling and rapping have lately been a favourite of many Indians and creating funky jewellery was destined to be a guaranteed success for their startup.
Grabbing everyone’s attention with its unique products, ‘Zillionaire’ has made its mark as one of the fastest-growing online stores in India. Along with quality, the young founders have made sure that the customers are satisfied with the products. Looking at the excellent response to the online store, the founders are planning to open a showroom in Jaipur, Rajasthan. Moving at the speed of the light, ‘Zillionaire’ has a long way to go and these entrepreneurs have got a lot to achieve in their career.
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