MUMBAI: The animation buzz has caught on with Adlabs Films Ltd, the Mumbai-based motion picture processing laboratory.
To be headed by Sidhartha M Jain, the company’s animation division is currently in the process of chalking out a strategy to identify and build their animation movie repertoire.
Jain, who is also a co-producer of Hyperion’s India-set feature film Marigold, was head of Hyperion Pictures India, for 20 years now. Hyperion Studio is an independent Hollywood animation studio.
Not looking at setting up a full-fledged facility, the Adlabs animation division will primarily look at financing, developing and marketing the movie.
The animation part will be outsourced completely. In terms of subjects, the division is going with an open mind and will be keen on exploring all the opportunities, in terms of getting good and quality movies under the banner. Catering to the Indian as well as international markets, the division will also tie-up with American studios to produce movies with a global appeal.
Speaking about investments being set aside for the animation division and the number of movies that Adlabs will release in a year, Jain is still working on those aspects and sources indicate that more concrete plans will be in place in a few weeks time.
Earlier, Adlabs had announced a collaboration with Southern super star Rajnikanth’s studio Ochre Studios for an animation movie on the superstar himself.
