Bartronics India, the Hyderabad based automatic identification and data capture (AIDC) and radio frequency identification (RFID) solutions provider, has been awarded a contract by the Municipal Corporation of Delhi to run a chain of kiosks for Government to Citizen (G2C) services in various parts of the national capital.
Under the contract, Bartronics will operate 2,000 G2C kiosks. The project, titled ‘Aapke Dwar’, is aimed at facilitating easy payment of bills and taxes by citizens in the corporation’s jurisdiction. The company will use bar-coding technology for processing payments made by citizens.
The corporation has also allotted Bartronics space at selected locations free of cost. The company can pocket any advertising revenue it generates from the kiosks.
Sudhir Rao, managing director, Bartronics India, said, “This is a major opportunity for us to get into a new business space this year. Under the contract, we will operate the kiosks for a period of 9 years.” Each kiosk will be sized 10 ft by 10 ft and will have a glass door. The remaining three sides will have space for advertisements. Bartronics will set up 2 systems at each kiosk. While one will be an information kiosk for Delhi residents and visitors, the other will be for payments.
The company has tied up with IBM for the technology required to operate the network of kiosks and Tulip for the networking. “We hope to earn revenues of at least Rs 1,000 crore from this network alone once it is up and running,” Rao said.
The added advantage for Bartronics is advertising space. According to Rao, after the Delhi municipality banned hoardings in the city, out of home (OOH) advertisers have been looking for other avenues to advertise.
“The advertising rights will definitely play a key role in designing the revenue plan from the network,” he said.
