Baskin Robbins, Eros tie-up
Baskin Robbins has tied up with Eros International for its upcoming family entertainment extravaganza film Aladin.
Baskin Robbins, the specialty ice cream chain, has tied up with Eros International, the London-listed Indian media and entertainment studio, for its upcoming family entertainment extravaganza film Aladin. Actors from the movie — Riteish Deshmukh and Jacqueline Fernandez — launched three Baskin Robbins Aladin ice-cream flavours that are linked to their characters in the film.
The three flavours, available at all Baskin Robbins outlets across India this October, are Choc ‘aladin (a malt-flavoured ice cream swirled with a chocolate fudge ribbon and chocolate bits and is linked to Riteish Deshmukh’s character of Aladin), Princess’ Delite (a creamy vanilla ice-cream loaded with chocolate coated nuts and swirled with a chocolate ribbon and linked to Jacqueline Fernandez’s character of Jasmine) and Ringmaster’s Whip (a devilicious chocolate ribbon and chocolate chips whipped into a sinful chocolate ice-cream and is linked to Sanjay Dutt’s character of ring master in the film.)