BUSINESS
Corporate executives lured by ‘mobile meetings’
Commuting long distance amidst traffic is a bane for India Inc. Various reports state that working professionals in India average over 120-150 minutes a day on road while going to and from their workplaces, with many attending to work calls while driving, or while waiting at traffic signals. The number of hours lost per day due to traffic translates into a loss in revenues and a slip in margins for corporates who forever race to outdo the competition.
And now catering to this very issue is the novel concept of executing a ‘boardroom on wheels’. A mobile meeting conducted en route to a destination that makes use of corporate travel time, thus preventing executives from squeezing in too many meetings in a limited time span while at the office. To make commuting time fruitful, executives are now hiring customised vehicles that provide a plush feel reminiscent of a boardroom, complete with wooden flooring, a plasma TV, Wi-Fi, a minibar, DVD player, and club class seats that rotate 180 degrees and boast of in-built massagers. All in all, a premium mobile ambience to conduct business meetings in a seamless manner while heading to a destination.
HR expert Naren Kumar says that in an evolving corporate set-up, just like mobile working which includes working-from-home and remote locations to save on time, mobile meetings on the go are gaining in popularity. “Everyone is short on time. And utilising available time effectively to spruce up revenues and profits is the top priority for every company.”
Says Aditya Loomba, founder, Eco Rent A Car, which offers luxury car rentals to corporates, “If a group of executives need to head to the airport in record time, they often try to finish meetings in the office in a hurry and then spend hours together in traffic till they reach their destination. But with vehicles customised for corporate discussions, time to the airport can be effectively utilised by conducting meetings at leisure within the vehicle, instead of in a hurry at the office.”
Ashish Makhija, a top MNC executive has started renting out minivans like Toyota Ventury that replicate a boardroom ambience for his team and during client visits. Makhija travels over two and a half hours every day commuting from Noida to Gurugram. Several of his meetings have been re-scheduled, causing project delays and tensions. He and his team now conduct client meetings, team discussions and do presentations during their office journeys. “Often even our clients run short on time. Doing meetings in office in a time-constrained manner does not yield many results. Instead, we leverage the journey time by commuting in a vehicle that is equipped for us to hold presentations and discussions.”
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