NEW DELHI: Charting out a new growth strategy for India, soft drinks major Coca Cola on Friday said it would turn to the country for its global services in different areas, including engineering and technical R&D, while announcing plans to enter new product segments.
The company, which also unveiled a new corporate logo keeping in tune with its new strategy, is also planning to set up retail university in India, besides set up an equipment testing centre in Hyderabad to test coolers for the Asia-Pacific region.
"In the past four consecutive quarters, we have delivered good growth, with the last quarter clocking 12 per cent in India. To enhance it further, our new initiative will follow a five point strategy involving people, planet, portfolio, partners and performance," Coca Cola India President and CEO Atul Singh told reporters here.
He said as part of the plan, the company will capture the Indian talent to meet its global requirements.
"Indian talent pool will be utilised for meeting our global needs in areas like engineering, finance, marketing and technical R&D," he said.
"The retail university will train Indian retailers to compete with fast changing retail environment and bring global expertise for both employees, bottlers and key customers," Singh said.
The soft drink major, which has announced a 250 million dollar investment in India for the next three years to enhance its infrastructure, will also be expanding its product portfolio with plans to enter new segments.
