The Indian consumer market is expected to grow at 12% annually over the next decade to touch Rs 335 lakh crore on the back of increasing population, higher affluence, continued urbanisation, shifting family structures, a report by BCG said
Rs 110L cr – consumption in 2018
Rs 33L cr – consumption growth in 2008
Consumption accounted for 59.3% share of GDP in 2018
13% – growth in consumption in last decade
12% – estimated growth in consumption over next 10 years
With growing complexity in customer purchase pathways, retailers need to adopt a holistic approach to transforming the customer experience
Rachit Mathur, partner and India lead, consumer practice, BCG India
