Two-wheeler manufacturer Hero MotoCorp celebrated Diwali a little early, as the company sold over a million units so far during the ongoing festive season.
"As expected, there has been robust demand for our range of two-wheelers in the market. The customer response has been so massive that we have already crossed a million units in retail sales in the ongoing festival season, with a double digit growth over the previous year", said a senior Hero MotoCorp official.
The company said that the healthy sales were made possible due to its product and region-specific strategy, integrated with the customer activation initiatives for the upcoming FIFA U-17 World Cup.
"Under this strategy, we have rolled out innovative customer engagement programmes and communication initiatives and reached out to our targeted customer groups through the print, television, digital and social media platforms," he said.
Hero MotoCorp had earlier reported massive sales during Onam and Ganesh Chaturthi with double digit growth over the previous year.
