Hero MotoCorp eyes 20% market share with launch of 'Duet'

Written By DNA Web Team | Updated: Dec 12, 2015, 07:25 PM IST

Hero MotoCorp logo

Hero's current scooter capacity is 1.3 million units per year, with production of more than 6.5 lakh scooters.

With the launch of new scooter 'Duet', Hero MotoCorp is expecting to increase market share in the segment to 20% from 14% now, a senior company official said on Saturday.

The company has a market share of 14% in the segment, with 100cc Pleasure and 110cc Maestro, which are consistently among the top three best selling scooters in India, its Territory Sales Manager Jenner Rajkumar told reporters here.

Duet will definitely help push the market share up to 20% in the first year of the launch, Rajkumar said on the sidelines of the launch of the scooter.

Hero's current scooter capacity is 1.3 million units per year, with production of more than 6.5 lakh scooters.

With commencement of operation at the Hero Centre of Global Innovation and R&D at Jaipur in Rajasthan by 2016 third quarter, it is looking at fast tracking the development of its innovation led portfolio, he said.

Rajkumar said Maestro Edge and Duet, manufactured by indigenous technology, launched about a month ago, are available across the country.