KOLKATA: Customer is king. And insurance companies are pulling out all stops to make payments and queries easier for customers.
With the product line and operations being almost of the same standards, customer service is a way to gain an edge.
Gaurang Shah, managing director, Kotak Life said, “Innovative formats are important for customer satisfaction. We already have a web-based module and will be introducing a customer service portal this month, where a customer can view his statement, make switches etc.”
Life Insurance Corp, which accepts premium payments at any of its branches and via ATMs of some banks, has recently tied up with e-commerce company Tick Business Solutions, for payment of premium through the company’s franchise centres.
ICICI Prudential Life, the country’s biggest private insurer, recently introduced the e-portfolio statement for customers, will provide a summary of the customer’s Ulip policies with the company and a fund wise breakup of investments in the company’s funds.
Anita Pai, executive vice president, ICICI Pru Life said, “We hope that the e-portfolio statement will add value to our policyholder in administering policies”.
Max New York Life recently introduced premium payments through electronic payment machines in nine locations in Delhi. The company now plans to introduce this service across the country.
The service was launched in Hindi, English and Bengali. Sanjeev Mago, executive vice president, customer operations and service delivery, Max NYL said, “We are looking at adding seven more Indian languages by the end of the fiscal.”
Akshay Mehrotra, head marketing, Bajaj Allianz Life said, “We have four toll free numbers supported by a strong call centre.”
g_nandini@dnaindia.net
