India is experiencing a surge of innovation and transformation with a multitude of successful startups emerging on the scene. These ventures are not only reshaping the business landscape but also playing a crucial role in boosting the economy. Among them, Swati and Rohan Bhargava, the founders of CashKaro, are making a significant impact in the startup ecosystem.
Swati and Rohan began as friends, but over time, their relationship evolved into that of a married couple and business partners. After marrying Rohan Bhargava in 2009, Swati decided to book their honeymoon tickets through a cashback website. They ended up saving a significant amount of money, which sparked the idea of creating their own cashback platform.
In April 2011, they took a bold step and launched Pouring Pounds, a cashback service website in the UK. A few years later, they relocated from London to Gurgaon, India, where they adapted their successful model by introducing CashKaro in the Indian market.
The couple secured funding for their startup from prominent investors such as Ratan Tata and Kalaari Capital.
According to an ET report, the company achieved an impressive revenue milestone of Rs 225 crore in 2022.
It reported an operating revenue of Rs 302 crore for the year ending March 31, 2024, cofounder Swati Bhargava told Inc42. This shows a growth of approximately 21.5% compared to its operating revenue of Rs 248 crore in FY23.
The co-founder also said that CashKaro is focusing on doubling down on its financial offerings and plans to introduce products such as insurance, loans, and mutual funds, among others. Last year, the startup launched a specialized platform, BankKaro, to support these expansion plans.
CashKaro currently boasts a user base of around 25 million and aims to attract an additional 3-4 million users in FY25, with a revenue target exceeding Rs 400 crore, as stated by the co-founder according to a report of Inc42.
Today, CashKaro is among the largest cashback and coupon platforms in India. It offers exclusive coupons and cashback on over 1,500 websites across diverse categories, providing substantial discounts. CashKaro serves as a one-stop shop for a variety of products, including clothing, accessories, electronics, medicines, groceries, and more, allowing users to earn additional cashback with every purchase.
The DNA app is now available for download on the Google Play Store. Please download the app and share your feedback with us.
