With a plethora of successful startups emerging, India is witnessing a wave of innovation and transformation. These startups are not only changing the business landscape but also contributing significantly to the economy. Swati and Rohan Bhargava who are the founders of CashKaro are making waves in the startup world.
Swati and Rohan started off as friends but gradually their relationship took a turn towards being a married couple also business partners. After getting married to Rohan Bhargava in 2009, Swati Bhargava decided to book their honeymoon tickets through a cashback website. The couple ended up saving a lot of money and this inspired them to develop their own platform for cashback.
In April 2011, they took a leap of faith and established Pouring Pounds, a website offering cashback services, in the UK. A couple of years down the line, they shifted from London to Gurgaon, India, and replicated their successful model through the launch of CashKaro in India.
The couple also received funding for their startup from prudential investors like Ratan Tata and Kalaari Capital.
CashKaro is one of India's largest cashback and coupon sites. On more than 1500 sites across various categories, CashKaro provides exclusive coupons & cashback with some significant discounts. CashKaro is your one-stop destination to shop for a wide range of products such as clothing, accessories, electronic gadgets, medicines, everyday groceries, and more while earning extra cashback on each purchase.
Based on the figures calculated by PTI, the non-sale months in FY22 clocked an impressive annual Gross Merchandise Value roughly between $650 to 750 million— which was about Rs 4000 crore at the time.
CashKaro also rewards consumers with cashback in their bank accounts. In 2022, the company also reached a massive Rs 225 crore revenue mark, as per an ET report.
Moreover, Rohan pursued his undergraduate degree in Economics from Franklin & Marshall College, in Pennsylvania, USA. He later earned another degree in Economics from the prestigious London School of Economics and Political Science.
After finishing college in 2004, he began working for an asset management company called Washington Square as a certified financial analyst (CFA). Before embarking on an entrepreneurial journey in 2011, he gained experience by working as an Associate Director for a big US-based hedge fund company called Aladdin Capital for two years.
Speaking about Swati, she was a school topper who hailed from Ambala. After completing her schooling, she chose to shift to Singapore to complete her class 11 and class 12. She also went to the London School of Economics for her undergraduate degree, and pursued majors in Economics and Mathematics.
The DNA app is now available for download on the Google Play Store. Please download the app and share your feedback with us.
