BUSINESS
Meet man who launched the brand in 2015 to bring authentic biryani to customers, focusing on quality and fresh preparation despite challenges of fast delivery.
Since the late 1990s, global fast food giants like McDonald's and Burger King have greatly influenced how Indians dine out. By 2015, burgers and pizzas had become very popular. However, Vishal Jindal, an IIT graduate, saw an opportunity to bring back India's rich culinary heritage. That year, at the age of 40, Jindal started Biryani By Kilo, a food brand dedicated to delivering fresh and authentic biryani to customers across India.
Before venturing into the food business, Jindal had a successful career in hedge funds and private equity firms. Despite having no prior investments in the food industry, he decided to take a bold step outside of his comfort zone. His goal was to create an international brand for biryani, a dish deeply rooted in Indian culture. Jindal has often spoken about his risk-taking nature, which pushed him to pursue this new venture. He mentioned in a podcast that 40 was the right age for him to take this risk, as waiting until 50 would have been too late.
Jindal built Biryani By Kilo on two key principles: quality and authenticity. The company is dedicated to preparing biryanis from scratch for every order, ensuring that the food is always fresh, even though it takes time. In the early days, this focus on quality made it difficult for the brand to compete with fast food outlets. While consumers were used to getting their meals quickly, Biryani By Kilo took over an hour to prepare and deliver orders, which was a challenge to explain.
In addition, Jindal talked about the growing trend of food delivery. He believes that online food delivery services are growing at a rate 1.7 to 1.8 times faster than the overall food and beverage industry, and he expects this trend to continue.
When reflecting on his journey, Jindal was asked what advice he would give to his younger self. He admitted that had he known all the challenges beforehand, it might have been harder to start the business. However, he is grateful for the path he chose and would not change a thing.
The DNA app is now available for download on the Google Play Store. Please download the app and share your feedback with us.
Why Mahindra XUV700 is perfect for road trips and off-road adventures
Mahindra Scorpio N: A legacy of toughness with a modern twist
'Capable of loving more women': Kamal Haasan's bold take on marriage and relationships goes viral
How reaction time and speed tests can give gamers a competitive edge
This is world’s most polluted city with AQI of 1165, it’s just 409 kms away from Delhi
Blow to Gautam Adani as his company's shares fell 7% due to...
Pune Porsche crash: Father of teen driver's friend surrenders before court
Geographic and political nature of drug trafficking sea routes to India
Delhi AQI Update: Air quality turns 'severe', AQI reaches...
Mukesh Ambani's SUPERHIT new plan for Jio users, offers 100 GB of free cloud storage for just Rs...
Delhi-Mumbai expressway to slash travel time to 25 minutes: Key stretch to open on...
'Modi govt is committed to building terror-free India': Union Minister Amit Shah
Chhath Puja 2024: What is the importance of bamboo basket in Chhath Puja?
SC to deliver verdict today on plea against NCLAT order transferring Jet Airways to winning bidder
Is it time for Virat Kohli, Rohit Sharma to step down from playing Test cricket?
Chhath Puja 2024: Are banks open or closed today? Check state-wise list here
DNA TV Show: How did Donald Trump win US elections despite his several controversies?
Sunil Mittal's Airtel joins hands with Indian Army, becomes only private company to...
Shah Rukh Khan's Mannat to Amitabh Bachchan's Jalsa: 5 most expensive celebrity homes in India
IPL 2025 auction: 42-year-old England legend registers for first time, his base price is...
Stranger Things season 5 teaser reveals episode titles, release date confirmed as...
Singer Rahul Vaidya buys 3110 sq ft luxury apartment worth Rs 90000000, it is located in...
Nimrat Kaur asks Abhishek Bachchan ‘would you distract Aaradhya’, he praises Aishwarya Rai in reply
JEE Advanced 2025: Candidates now allowed to give 3 attempts, check details inside
Watch: MS Dhoni's video of playing golf with Donald Trump goes viral after US Polls
Viral: Italy's Lake Como's 'fresh air' can being sold for Rs 907, details inside
Ranji Trophy: Jalaj Saxena scripts history, becomes first cricketer to achieve massive feat
Gautam Adani congratulates Donald Trump on winning US elections, says, 'If there is one person...'
Meet Usha Chilukuri, who is set to become first Indian-origin second lady of US, she is wife of...
Delhi NCR: Traffic advisory issued in Ghaziabad ahead of Chhath Puja 2024, check routes to avoid
ICC Test Rankings: Rishabh Pant breaks into top 10; Virat Kohli, Rohit Sharma suffer massive loss
NASA's Sunita Williams witnesses 16 sunrises, sunsets daily in space, here’s how
'India will…': Ricky Ponting makes BOLD prediction for Border-Gavaskar Trophy
From DU to Tesla: Meet man who works for Elon Musk, manages his company's...
Essence of Leadership: Insights from Ankur Saini
Who is Thomas Draca? First Italian player to register for IPL 2025 mega auction
IPL 2025 mega auction: Full list of players with Rs 2 crore base price
Meet man who quit Paytm after Rs 2048 crore deal with Deepinder Goyal's Zomato, he is...
Anushka Sharma can't stop laughing seeing Virat Kohli's funny move in unseen viral video - Watch
SA vs IND: Arshdeep Singh aims to surpass Bhuvneshwar Kumar’s all-time T20I record
Donald Trump reclaims US presidency, netizens win hearts with meme-fest
'Everyone will come to know...': LoP Rahul Gandhi's BIG statement on caste census in Nagpur
Thama: Ayushmann Khurrana reveals all about 'bloody love story', says it is....
'History’s greatest comeback': Israel PM Netanyahu congratulates Donald Trump on US Election victory
US Election Results LIVE: Donald Trump's victory speech; WATCH HERE
Arjun Kapoor hits back at haters post Singham Again success: 'To everyone who...'
'Let's work for global peace': PM Modi congratulates 'friend' Donald Trump on winning US election