The founder and CEO of Vu Group, Devita Saraf, began her career at the age of 24 when she founded the company. Presently, Vu Televisions is the most successful Indian-owned TV brand worldwide, having sold over 3 million televisions and generating an impressive revenue of Rs 1000 crore. Devita Saraf was named the richest Indian woman under 40 who achieved self-made wealth in 2020 by the Hurun Report. She also made Fortune's list of the 50 Most Powerful Women in India, and Forbes named her "India's Model CEO."
Devita Saraf was raised in a business-minded family in Bombay and graduated from the University of Southern California. Rajkumar Saraf, the former chairman of Zenith Computers, is her father. She started her career at Zenith Computers and moved up the corporate ladder quickly, becoming the marketing director at age 21.
The world's first perfume for women in business, "Dynamite by Devita Saraf," was launched in 2021 by the fashion designer. Sales of the fragrance will go towards funding charitable causes in the wake of the COVID-19 pandemic.
Her company made Rs 30 crore in revenue during the first eight years, despite early setbacks. According to Business Today, Vu Group is currently a massive TV manufacturing conglomerate valued at Rs 1,400 crore.
In addition to her position as CEO of Vu Group, Devita Saraf is well-known in the luxury and fashion industries. Devita Saraf's net worth is reportedly estimated to be around Rs 1,800 crore. Devita Saraf is a member of the global Mensa society for high IQ individuals and a trained Odissi dancer.