Mukesh Ambani makes another move as Isha Ambani-led Reliance Retail acquires Metro Cash and Carry for Rs....
This expansion strategy highlights its commitment to growing its presence in both the B2B and retail sectors, aiming to cater to the diverse needs of its customers across India
Reliance Retail has expanded its reach by adding 30 Metro Cash & Carry outlets in the April-June quarter. This move is part of the company's rapid expansion strategy for its organised wholesaler division. Metro Cash & Carry, a major player in the grocery and B2B commerce sector, was acquired by Reliance Retail in December 2022 for Rs 2,850 crore. At the time of acquisition, Metro had 31 outlets in 21 cities. As of the latest update, the company now boasts over 200 stores in 180 cities, according to Reliance Retail's latest investor presentation.
B2B customers, including small retailers, and merchants can place orders through the Metro B2B app or by visiting the stores.
According to reports, at the time of the acquisition, Metro had three million B2B customers in India, with one million being regular buyers through its stores and app.
During the first quarter, Reliance Retail opened a total of 331 new stores, bringing its total store count to 18,918. The total retail space operated by Reliance Retail increased by 15.15%, reaching 81.3 million square feet as of June 30.
Reliance Retail's aggressive expansion strategy highlights its commitment to growing its presence in both the B2B and retail sectors, aiming to cater to the diverse needs of its customers across India.