Myntra plans mega sale to counter end-of-season sales

The e-tailer is coming up with 'End of Reason Sale' on January 3 and 4, where shoppers can grab fashion merchandise from a host of international and domestic brands.

The company, however, will not want a repeat of the shopping fiasco in Flipkart's sale that caused a major embarrassment to its promoters.
Marquees such as Nike, Puma, Adidas, GAS, US Polo, Fossil, Vero Moda, MANGO, and designer brands like Ritu Kumar, Rohit Gandhi and Rahul Khanna, JJ Valaya, Wendell Rodricks, Mandira Bedi are participating in the sale.

While Flipkart's 'Big Billion Sale' spoiled the festive season sale party for brick-and-mortar retailers, especially in the consumer electronics/appliances and mobile retailing space, Myntra's sale could dampen sales of fashion retailers, which would be launching their 'end of season' sales in the coming weeks.
 

Prasad Kompalli, chief revenue officer and head of sales and marketing, Myntra, said, "Through EORS we will break away from the traditional end of season sale format which usually last for 6-7 weeks and crunch it into two days where shoppers can avail the best of fashion from the widest catalogue at amazing offers.

"With EORS, we will create India's biggest fashion sale ever. The crunched sale period will also allow us to be the first fashion retailer to launch Spring Summer 2015 collection in January itself, and provide shoppers early access to fresh fashion."

Cool purity

It's a partnership between an air-conditioning and commercial refrigeration major and the leader in health and hygiene space to launch water coolers with in-built purification. Blue Star with Eureka Forbes is launching a range of Blue Star storage water coolers with in-built Aquaguard water purifiers in the Indian market.

The new line-up of storage water cooler with inbuilt purifier comprises four models -- three with UV purification and one with RO technology. UV purification is preferred in markets with low TDS (total dissolved salts), while RO purification is ideal for high-TDS water markets for removing salty component of water. This product range ensures pure water with an advanced three-stage purification system in the case of UV treatment and a sophisticated seven-stage purification system in the RO treatment model.

This product range is uniquely positioned to cater to educational institutes, hostels, canteens, commercial establishments, factories, hotels and the hospitality industry, among others. Increased awareness about water purity as well as chilled water demand during the summer season are expected to drive growth for this product range.

While the market for storage water coolers with in-built purification is in its nascent stage it is estimated at a total of 11,000 units this fiscal, translating to a value of Rs 90 crore. The market is expected to grow with more consumers shifting to in-built purification to around 30,000 units in fiscal 2018 with a total expected market value of about Rs 300 crore.

Chocolate power

After introducing a health tonic in mango and mixed fruit flavours, Dabur India has launched its flagship Dabur Chyawanprash in new chocolate-flavoured variant. The product, according to officials of the fast moving consumer goods company, has been conceptualised with the idea of making it appealing to children. The health tonic will be available in two variants of 450 gm and 900 gm, priced at Rs 168 and Rs 300, respectively. "This marks a new first for Dabur Chyawanprash and the healthcare industry in India. The same immunity and health benefits are being offered in a tastier form with the launch of chocolate flavoured Chyawanprash," said Ajay Parihar, category head-health supplements, Dabur India, adding that the new product will expand the consumer base for the health tonic.


Desi mint

Continuing with its variation of flavours in the market, mint brand Tic Tac is introducing an Indian flavour – elaichi (cardamom) mint – to suit the local taste. This is first time Ferrero India, an Italian manufacturer of chocolate and confectionery products, has introduced a local flavour in the market, especially to cater to the Indian audience. Priced at Rs 10 and Rs 5, the new elaichi mint flavour will soon be made available in the market. Tic Tac is available in flavours including mint, orange, peach passion and strawberry fields. Among Ferrero's other brands in India include Ferrero Rocher, Kinder Joy and Nutella.