Reliance Jio has started a data war in the telecom industry, following which all the operators are fighting hard to retain their customer base. However, the customers are gaining the most.
On Diwali, Reliance Jio has announced a Diwali plan for Rs 1699. If users buy Reliance Jio's Rs 1699 plan then they will be able to get 100% cashback besides free 4g services, calling and SMS service. The plan is valid for one year.
Under Reliance Jio Diwali plan, users will get 1.50 GB data everyday for a year.
How to avail 100% cashback
Jio has also offered 100% cashback on its Diwali plan. Users can avail the same via Reliance digital coupon. Customers can get the coupons through MyJio App. The coupons can be used for mobile recharge. The coupons are also available at the Reliance digital store, however, jio users need to shop for Rs 5,000 to get them at the store.
Besides, the cashback, users will get 100 SMSes everyday, free subscription of My Jio. Customers can buy the offer till November 30.
Meanwhile, Reliance Jio has been the only gainer in the telecom sector in August from a revenue-per-user as well as profitability perspectives, helping it increase the market share sweepstake to 20.8 percent, says a report.
The Mukesh Ambani-led teleco's market share rose to 20.8 percent in August from 19.6 percent in July, against Vodafone Idea's subscriber market to 37.9 percent, making it the market leader.
Jio, already the third biggest by number of subscribers, added the maximum number subscribers at 12.2 million, driven majorly by its 4G feature phone launch, it said, adding the competition reported flat numbers or even a decline from the year-ago levels.
On the average revenue per user (Arpu) front, the incumbent telcos have taken a hit due to Jio's aggressive marketing strategy over the past two years, it said.
At an Arpu of Rs 135, Jio is an "outlier" as this was the highest in the industry in Q1 as against 100-105 for competition. But the same fell steeply to Rs 131.7 per user in the second quarter but still managed to report higher net income of Rs 681 crore.
