Samsung India, the electronic goods maker, has launched its new technology-based LED television in India to attract premium customers.
The company would initially manufacture and sell 60,000 LED TVs from its Noida plant and would expand capacity in 2010.
It is aiming to achieve a turnover of $2 billion this year in India on the back of new products and sale of mobile handsets.
“We will grow 27% this year, topline is not an issue but the margins are taking a hit. Our margins are under severe pressure with anti-dumping duties, Rupee falling etc, but as volumes grow, margins would improve,” Ravinder Zutshi, deputy managing director, Samsung India said.
The company is primarily banking on new product launches and sale of mobile handsets to drive the growth.
Samsung India has lined up a few launches this year, in different categories including air-conditioners, home appliances and mobile phones. “So our overall investment would be around 20 million dollar this year,” the official said.
