Subway India announced its partnership with PepsiCo India as Subway's new exclusive beverage and snack provider. With this, consumers at all Subway restaurants across the country can now enjoy a range of brands from PepsiCo India's portfolio.
"We are very excited about this transition. It's a perfect marriage between India's most prominent sandwich chain and PepsiCo India, one of the largest MNC food and beverage businesses in the country." said Karen Eidsvik, Regional Director, Subway restaurants Asia.
"Subway India and PepsiCo India will partner on exciting new innovations and powerful brand activations to further enhance the Subway customer experience," added Karen.
One key element of the new partnership will give customers even more options when they visit their local restaurant.
This new agreement further builds on the long-standing relationship between Subway India and PepsiCo's Frito-Lays products.
"We remain committed to driving the growth of the food service industry through power of our advantaged food and beverage portfolio and innovative partnerships with ecosystem partners. Our association with Subway has only grown over the years and we believe this enhanced partnership will help us jointly deliver differentiated value and experience for our consumers," said Senior Director, E-commerce and Customer Development, PepsiCo India, Sudipto Mozumdar.
"We look forward to working with Subway in building scale, visibility and greater consumer engagement opportunities for our food and beverage brands," added Sudipto Mozumdar.
