Tata Docomo, looking to consolidate its market leadership in the dongle business, has launched a wi-fi dongle, which it claimed would cost up to 50% less than the competitors’ offerings.
The battery operated ‘wingle’ offers users to set up their own wi-fi zones, connecting five devices including smartphones, laptops, tablets simultaneously at a speed of 6.2 Mbps.
Priced at Rs 1,999, the wingle that features phase 2 Rev-B technology is the second dongle offering by the company in two months.
The company’s wi-fi plans are priced between Rs 650 for 3GB unlimited data and Rs 1,500 for 15GB unlimited data. For a 6GB plan, the end customer cost amounts to Rs 950, which amounts to a 50% monthly bill saving, as compared to other hi-speed broadband plans – which typically add up to around Rs 1,750 per month – making it the cheapest multiple device wi-fi plan in India, the company claimed.
Tata Docomo is also offering Advance Rental Plan, under which customers can pay Rs 4,999 upfront which entitles them to 15GB unlimited data each month for three months. Post three months, the customer can migrate to the plan of their choice. The company is also offering pay-as-you-go model.
The device available to CDMA customers would be made available for GSM in 10-15 days.
In addition, existing Tata Photon customers can upgrade their services to wi-fi by buying a new device or opt for a device cash back offer, wherein the device will be available free of cost in 13 months.
Tata Docomo has 40% share in the dongle market with the business contributing 15% to its revenues. Reliance, MTS and Aircel are its major competitors.
