Tata group firm Titan Co Ltd today said it has forayed into premium sarees and women's ethnic wear category under the brand name "Taneira".
The company has opened its first Taneira store at here that has a collection of handwoven sarees and ethnic wears from across the country with products ranging up to Rs 2.5 lakh.
Taneira is in its pilot phase and the company will decide on its further growth plans in a year's time, Titan Company Limited Senior Vice President (Strategy and Business Incubation) Ajoy H Chawla said.
"We are right now in pilot to explore, experiment and learn to figure out how we can make a difference to the consumer and this category, and how to also build a profitable business model around," he told
(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)
